We begin this second selection of retro greetings cards with an atomic baby:
There’s a propogandist feel here. Those eyes are looking forward to a new political dawn, the future light upon the face the glow of a protective atomic bomb.
I’m reminded of my mother telling me that two friends decided not to have children because, in the era of the Cuban missile crisis, the prospects for world peace looked so bleak.
Here is a playful take upon the paternal role in bringing up baby, again from 1965:
The handy father seems to be somehow supporting the pram. This was back when prams still resembled spindly, nannyish devices from the Edwardian era (a year after Mary Poppins) not the armoured personnel carriers of today.
Staying with 1965:
That perenniel favourite, the cute kitten seen here with some kitsch acoutrements and hint of a Spanish holiday souvenir.
Now we are four and it’s 1968:
Local newsagents were packed with cards like this. The fezed monkey seems especially redolent of the time.
This has a decidely continental air:
Slightly Bohemian, faux naive yet somehow also sophisticated.
Looking in shops today, I notice the very limited palette of most cards; often just one colour is used to offset monochrome and its typically red, pink, mauve in descending order.
But here vibrant, gypsy hues and an overall patterned design evoke European folk art.
This might be a scene from a Sunsilk shampoo advert.
The orange, nostalgic glow definitely pins this picture to the early-mid 70s. 1974 to be precise.
How many flowers can you fit into a dessert bowl?
Faking spontaneity, this sweet concoction would have been very carefully assembled indeed, probably with a little help from adhesive. Its 1972 miniaturist precision is a million miles away from the boutique, long stemmed, au naturelle look of 2018.
We end with this wholesome scene from 1969: